Sales trickled in, but we needed to make more money.
Lacking in marketing funds, I piggybacked on a marketing
idea noted by a homesteading blogger, Anna Hess, in her
book, Microbusiness Independence. I wrote an article about
our invention on speculation and pitched it to a poultry
magazine. To our surprise, they agreed to run our story!
Our sales skyrocketed and made us multi-thousandaires.
Not bad (at least in our books) for something that cost us
almost nothing to launch.
We reinvested our newfound Chicken Armor riches into
the business, adding a predator eye-deterrent option,
applying for a patent, and improving our online storefront.
My magazine article writing foray evolved into a separate
but related business of indie-publishing books covering
homesteading and home business topics.
Chicken Armor has grown since its launch in 2012. We’ve
sold and shipped more than 35,000 saddles to all fifty
states and around the world, including the UK, Canada,
Australia, Turkey, South Africa, Norway, and Finland.
We’ve been mentioned by both big and small publications,
including The Associated Press, ABC News, The New York
Times, and Denver Post.
However, we continue to remain true to our mom and
pop homestead business roots. We still answer phones and
emails personally and hand-address shipments.
Most importantly, we’re so grateful to have had the opportunity to turn a tragedy into something positive. It is
wonderful to have invented something that allows us to be
part of our customers’ chicken-keeping and homesteading
adventures. No amount of money can replace what that
means to us.
Jill Bong is an accidental homesteader, homeschooling mom, and coinventor of Chicken
Armor poultry saddles (http://chickenarmor.
com). She also writes under the pen name Jill b.