However, we were nervous. Our saddle looked nothing like traditional hen
saddles. Would other people be open
to ours? I advertised our invention on
a gardening forum I was active on. It
was not the most appropriate venue
and my post was met with skepticism.
Luckily, I did get the attention of one
person and made my first sale! Five
dollars! We were ecstatic.
Bolstered by our one sale, we started
selling our saddles on other websites.
Because our overhead and production
cost is so low, we were able to sell our
saddles at a fraction of the price of
traditional ones. To counter product
skepticism, we offered, and still offer,
a 100 percent, no-expiration, no-ques-tions-asked money back guarantee.
We continued to work on a shoestring
budget and profited from making
saddles out of the last of our material
samples. Thankfully, by the time our
sample material ran out, we’d made
enough money to invest in buying
more material at wholesale. In the
meantime, I cobbled an online storefront together. Chicken Armor was
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“I 'd always dreamed
of having chickens."
By Jill Bong