99 MollyGreen.com | Summer on the Homestead | Summer 2016
be straightforward with clear and
concise step-by-step instructions.
We decided to also offer online
video tutorials to demonstrate the
kits being sewn. This allowed me to
widen my potential customer base.
It is easy to get so excited about a
new idea or product but forget to
count the costs associated in manufacturing or selling. It is no fun to
put a lot of time and money into
something that does not end up being
profitable. Be sure to count not only
the cost of the product parts and
pieces but shipping, packaging costs,
and your time. Once you know your
costs, review your competition again.
Will you be able to complete? Can
you justify charging more for your
product or service?
This step might sound quick and
easy, but I found that it took time
to find the best sourcing for my raw
materials. It can be a challenge at the
beginning to get good pricing for
smaller quantities of raw materials,
to make sure the materials you are
using are of good quality. It is worth
researching all your sources for your
raw materials to see if there are price
breaks for larger quantities, and
again, don’t forget to consider the
shipping costs in your calculations.
By finding the best price for your
raw goods while maintaining quality,
you can increase your profit margin
without compromising the integrity
of your products.
TEST AND PROVE
What do people think of your product
or service? Give out samples, asking
in return for reviews of your product
or service. Seek constructive criticism.
How can you improve your product?
Can others see problems that you do
not? How durable is your product?
These are all great questions. When
I first started making cloth diapers,
some of the materials I used ended
up not being as durable as I had
hoped. Taking immediate steps
to provide good customer service
and even sending out replacement
products was very important, as well
as replacing the problem materials I
was using with better, more durable
materials. Sometimes you cannot
foresee future product problems,
but when the problems arise, just
step back and offer the best customer service you can and then fix
the problem, thus improving your
It takes time!
It takes time to develop your new
product or service idea, time to
research your competitors, time to
source your products, time to market your idea, and time to become
an expert in your niche market. Yes,
it takes time, but better to take the
time than jump unprepared into a
market and not end up being profitable, or to not try at all and wonder what might have been. Keep
learning, reading, and listening to
those around you who can provide
sound advice. Find the best and
learn from them. Then go out and
give it a try; you may be surprised
at the results!
Jennifer Lamp is a regis-
tered nurse and homes-
chooling mother of three.
She loves playing piano,
gardening, and finding
ways to save her family money. With her
husband, she founded Trustyz and DIY
Diapers, and she loves helping moms
during their cloth diapering journey. You
can sign up for her monthly newsletter,
with cloth diapering tips and more, at